Social media that turns hospitality into bookings, tours, leads, and “tell me more” conversations.

Aesop Creative is a boutique hospitality social media agency for hotels, hotel-adjacent vendors, and senior living communities. We build social proof, simplify content, and help you show up consistently, without living on Instagram.

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Owned and operated by a hotel Director of Sales & Marketing • Based in Illinois • Hospitality-first strategy

Choose Your Check-In

You want stronger demand on weekends, more direct bookings, better group/wedding inquiries, and content that actually matches your guest journey.

You need credibility and visibility with hotel decision-makers so sales conversations start warmer and faster.

You want a social media presence that builds trust with families, showcases real community life, and moves prospects from researching to touring without your team spending hours a week managing content.

If your social feels random, you’re not alone.

  • You have photos… but no plan
  • You post… but it doesn’t connect to revenue
  • You don’t need “more content.” You need content that builds trust and supports sales.

What we optimize for

  • Direct booking intent (and fewer OTA dependencies)
  • Group, weddings, and event demand
  • Employer brand + recruiting (when relevant)
  • Vendor trust: “They know hotels. Let’s talk.”
  • Senior living occupancy and tour demand

What Aesop Creative does

Like Aesop’s fables, we use short, memorable stories to make your value obvious and turn attention into bookings and leads.

  • Social media strategy for hospitality (positioning, content pillars, channel mix)
  • Monthly content planning + production guidance
  • Copywriting + creative direction (posts, carousels, short-form video direction)
  • Publishing + scheduling (Instagram, Facebook, LinkedIn)
  • Community management (optional)
  • Quarterly reporting

Ways to work together

Hotel Social Proof Retainer
For hotel that want consistent, on-brand content that supports direct bookings + group demand.
Includes: Monthly plan, content calendar, posting/scheduling, light community support, quarterly performance recap.
Best for: Independent + boutique hotels, lifestyle hotels, suburban hotels competing in a comp set.

Vendor Visibility Retainer
For hotel-adjacent vendors who need to stay top-of-mind with GMs, DOSMs, and operators.
Includes: Positioning, LinkedIn-first content system, cross posting where it makes sense, proof-forward storytelling.
Best for: AV, staffing, tech, linen, amenities, procurement-adjacent, agency partners.

Senior Living Community Retainer
For senior living communities that want a consistent, trust-building social presence that moves families from researching to touring.
Includes: Monthly content strategy, content calendar, posting/scheduling, light community management, quarterly performance recap.
Best for: Active adult, independent living, assisted living, memory care, and life plan communities (CCRCs) looking to build occupancy through authentic, resident-forward storytelling.

Strategy Sprint (Paid, 2 Weeks)
For teams that need clarity before committing to a retainer.
You get: Audit + recommendations + a 30-day plan + content pillars + quick wins.

Start with a Strategy Sprint

Frequently Asked Questions

What’s the biggest benefit of social media marketing for hotels?
The most underrated one is direct booking cost savings. Every guest who books direct instead of through an OTA saves you a commission, typically 15-25% of the room rate. Social media that builds brand preference and drives traffic to your own booking engine compounds over time into real revenue recovery. The best part? You own the relationship.

What’s the biggest benefit of social media marketing for senior living communities?
Families research communities extensively before they ever pick up the phone, sometimes for months. A consistent, authentic social media presence shortens that research cycle and builds trust before the first conversation happens. The communities winning on social aren’t posting the most. They’re showing real life, real residents, and real staff in a way that makes families feel like they’ve already found the right place.

Why hire a specialized hospitality social media agency instead of a generalist?
Because context is everything. A generalist agency learns your industry. We live in it. Understanding what hotel guests respond to, what moves a family from researching a senior living community to scheduling a tour, or what makes a vendor credible to a GM, that’s not something you pick up from a content calendar template. It comes from years of being inside the hospitality industry. That insider perspective is what makes the content work.

Start Here: Gut Check

If you’re a hotel, hotel-adjacent vendor, or senior living community, I’ll help you spot what’s actually holding your social back and whether Aesop Creative is the right fix.

Based in Illinois • Hospitality-native (run by a hotel Director of Sales & Marketing)

Submit the form below, I’ll get back to you within one business day.

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Most ongoing clients invest $2,000 – $5,000/month. If you’re looking for $1K posting packages, I may not be the right fit.