Maximizing Social Media Growth for your Brand

Maximizing social media growth for your brand has an impact on businesses that cannot be understated. With millions of users actively engaging on platforms like Facebook, Instagram, Twitter, and LinkedIn, social media offers businesses a vast audience to connect with.

One of the key benefits of social media growth is increased brand awareness. By leveraging social media platforms effectively, businesses can reach a wider audience and build their brand presence. A strong social media presence allows businesses to showcase their products or services, engage with customers, and share valuable content that resonates with their target audience.

Social media growth also plays a crucial role in driving website traffic and generating leads. By directing users to your website through strategically placed links and compelling content, social media can significantly impact your conversion rates. Additionally, social media platforms provide valuable data and insights that can help businesses refine their marketing strategies and make data-driven decisions.

An excellent source for additional information on maximizing your social media growth is Buffer Blog – Thoughts on Social Media & Online Marketing.

Surprisingly Excellent Reasons To Hire Marketing Agency For Social Media

There’s a popular misconception that social media management is simple. Upload pictures. Write captions. Share. Repeat.

Let’s illustrate this with an example. Let’s take a small business owner—let’s call him John. John decides to manage his business’s social media on his own. At first, it seems like he’s saving money. However he soon realizes he’s spending hours daily creating content, planning posts, and analyzing data. Hours he could have spent improving his products or services.

What John didn’t understand initially is that marketing agencies offer a wealth of expertise and experience they’ve garnered from working with a diverse range of clients. They have the tools and knowledge to strategize, execute, and optimize for consistent success.

In other words, they’ll do what John was doing—but quicker, more effectively and with a deeper understanding of the platforms. They’ll produce results while freeing up John’s time to focus on what he does best—running his business. Sound like an excellent reason to hire a marketing agency for social media?

With the constant updates to algorithms and trends, it can be challenging to navigate the complex world of social media marketing on your own. That’s where a marketing agency can step in. They have the expertise and resources to craft a strategic social media plan tailored to your business goals.

By hiring a marketing agency, you can benefit from their knowledge of the latest social media best practices and algorithms. They can help you create engaging content, develop a consistent brand voice, and optimize your social media profiles. With their guidance, you can build a strong online presence that resonates with your target audience and drives results.

Don’t let your competitors leave you behind. Invest in a marketing agency and stay ahead of the curve in the ever-evolving world of social media.

What are the top reasons to hire a digital marketing agency for your business? – Quora

A woman enjoying social media on her phone

Important Tips You Need to Know Working with Hotel Influencers

The Most Important Tips You Need to Know Working with Hotel Influencers starts with the Eye Test. First things first, look at their profile. Is the quality of their photos or video up to your brand’s standards? Is their copy well done with good grammar and spelling? (a personal bug-a-boo)

Does their demographic align with yours?

Do they have established credibility? Meaning, do they have actual followers or bots to make them look significant. Do they have a good engagement rate? 3% or higher is a good engagement rate. But don’t take their word for it, use a site like SocialBlade to see if they’re legit.

What are they asking for and what are they willing to provide? Ideally, they’ll just want an overnight stay and perhaps an F&B credit. You want to make sure you get a few posts and stories, and/or a reel. You want their photos and/or video to be yours to keep and reuse.

How do they respond to crisis management?

Do they throw your brand under the bus or do they handle it calmly and professionally?

What’s their signature style? Ensure it complements your brand’s voice and identity. You want the collaboration to look organic and authentic.

Are they open to feedback? The influencer should be willing to incorporate your suggestions to make the campaign effective for your brand.

Legalities – Understand the FTC rules and guidelines to ensure they’re compliant.

Last but not least, keep a check on SEO. If possible, insist on a backlink to your website.

Remember, working with influencers is a two-way street. Strategy is key. With these points in mind, you’re on your way to achieving marketing success with influencers.

Consider an influencer marketing agency to fast track your campaign!

Who Should Contact Us – Aesop Creative

Travel influencer having breakfast in bed

Frugal Hotel Marketing Budget? Best Tactics for Amazing ROI

Hotel lobby at a luxury hotel

Top 3 Marketing Strategies for Hotels on a Budget: Maximize bookings with Social Media, SEO, and Targeted Ads

Managing a successful marketing campaign for a small or independent hotel often comes down to making the most of a limited budget. Here are the top 3 marketing strategies I’d recommend for a suburban or independent hotel looking to maximize their return on investment:

1. Ignite Engagement with Social Media (Your Budget-Friendly Best Friend):

Forget expensive billboard campaigns – social media is your new marketing powerhouse. Here’s why:

  • Direct connection with your audience: Build relationships, answer questions, and showcase your local charm, all in real-time.
  • Highly targeted reach: Focus your efforts on platforms where your ideal guests spend their time, ensuring your message resonates.
  • Cost-effective content creation: Share captivating photos of your rooms, amenities, and surrounding area, plus fun behind-the-scenes glimpses.
  • Boost organic visibility: Run strategic contests and promotions to organically grow your follower base and engagement.

2. Conquer the OTA Beast with Top-Notch SEO:

Invest in search engine optimization (SEO) to:

  • Rank higher in online searches: Get found by potential guests searching for hotels in your area.
  • Direct bookings straight to your website: Drive traffic to your own booking platform, bypassing those costly OTA fees.
  • Build your brand authority: Showcase your unique offerings and establish yourself as a trusted choice in your region.

3. Target the Right Revenue Stream with Smart Advertising:

Tailoring your ad campaigns to specific market segments can be a game-changer. Here’s how:

  • Group Business: Utilize targeted advertising platforms like Cvent to reach corporate event planners searching for meeting spaces.
  • Wedding Business: Focus your efforts on popular wedding planning websites and online directories where engaged couples browse wedding venues.
  • Local Tourism: Partner with local attractions and businesses to cross-promote each other’s offerings and attract new audiences.

By prioritizing these three cost-effective marketing strategies, your suburban, independent hotel can attract ideal guests, drive direct bookings, and compete effectively in today’s digital landscape. Remember, engagement, organic reach, and targeted advertising are your budget-friendly allies in the quest for marketing success.

Let’s talk: If you’re ready to take your hotel’s marketing to the next level, reach out! I’m passionate about helping independent hotels thrive, and I’m here to brainstorm custom solutions for your unique needs.