The Most Important Tips You Need to Know Working with Hotel Influencers starts with the Eye Test. First things first, look at their profile. Is the quality of their photos or video up to your brand’s standards? Is their copy well done with good grammar and spelling? (a personal bug-a-boo)
Does their demographic align with yours?
Do they have established credibility? Meaning, do they have actual followers or bots to make them look significant. Do they have a good engagement rate? 3% or higher is a good engagement rate. But don’t take their word for it, use a site like SocialBlade to see if they’re legit.
What are they asking for and what are they willing to provide? Ideally, they’ll just want an overnight stay and perhaps an F&B credit. You want to make sure you get a few posts and stories, and/or a reel. You want their photos and/or video to be yours to keep and reuse.
How do they respond to crisis management?
Do they throw your brand under the bus or do they handle it calmly and professionally?
What’s their signature style? Ensure it complements your brand’s voice and identity. You want the collaboration to look organic and authentic.
Are they open to feedback? The influencer should be willing to incorporate your suggestions to make the campaign effective for your brand.
Legalities – Understand the FTC rules and guidelines to ensure they’re compliant.
Last but not least, keep a check on SEO. If possible, insist on a backlink to your website.
Remember, working with influencers is a two-way street. Strategy is key. With these points in mind, you’re on your way to achieving marketing success with influencers.
Consider an influencer marketing agency to fast track your campaign!
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